Main Menu:

Video

Total: 1

General Introduction - The 7 Big Ideas for Successful Business ( 7 )

Introduction to Your Small Business Gameplan

In this first section, we orient you to the entire Small Business Gameplan and what you'll learn. Start Here.

MONTH 1: Module 0: Picking the Right Business Niche ( 0 )

MODULE 0: NICHE

Pick the Right Business to Start

In this module, -- if you are trying to start a business or expand into a new niche -- we help you identify the right business or niche for you. You will:

Identify your passions, abilities, knowledge, and experiences so that your business fits YOU;

Learn key STRATEGIES FOR PICKING any niche or business;

Where to go on the internet and off to FIND HOT NICHES; and

Our ever-changing NICHE SCORECARD -- the hot niches now for small business.

MONTH 1, Module 1 - Develop Your Strategy ( 2 )

MODULE 1: STRATEGY

Develop a Winning Strategy

In this section, you will design the strategy for a "winning season". We help you to:

Clarify your VISION for your life, your business, and how the business will support your life;

Set winnable GOALS for each area of your business -- product/services, financial, customers/clients, etc.;

Develop a STRATEGY or set of strategies for products, pricing, positioning, promotion, and personnel.

We also give you lots of proven, winning strategies that people are using RIGHT NOW to make money with online and off.

MONTH 2, Module 2A - Create Visibility ONLINE ( 6 )

MODULE 2A: VISIBILITY ONLINE

Become Seen and Known ON THE INTERNET for What You Offer

In this module, you will design a strategy for becoming well-known to the right people online. When people get to know you, they start to trust you and become willing to buy what you offer.

We help you with the TOP 4 Online Visibility Strategies:

Develop a Search Engine Optimized website or blog so that you get tons of people checking out your services -- at no cost to you;

Develop a Newsletter Strategy for continually reaching interested prospects;

Develop a Social Marketing Campaign for engaging your prospects in dialogue, using video marketing, podcast marketing, articles, and other methods for an INTEGRATED campaign that brings results; and

Develop a Pay Per Click campaign using Google AdWords for the quickest way to get in front of your best prospects.

We also help you put this all together into a Master Online Visibility Playbook for reaching your targeted customers online. AND we give you lots of proven TEMPLATES for quickly implementing these strategies.

MONTH 3, Module 2B - Create Visibility OFFLINE ( 0 )

MODULE 2B: VISIBILITY OFFLINE

Become Seen and Known IN YOUR LOCAL COMMUNITY for What You Offer

In this section, you will design a strategy for becoming well-known to the right people in your local community where you do business. When people get to know you, they recommend you to others and your business/practice grows exponentially.

We help you win in the TOP 6 Community Visibility Games:

The Networking game -- learn when and how to spend time with groups of people;

The Business Boosters game -- build relationships with key people who can boost your business

The "You as a Thought Leader" game -- become an expert others look to;

The Dynamic Speakers game -- learn to leave an audience hungry for your products and services;

The Intellectual Property game -- develop teaching tools people can have or buy to spread the word about you;

The Self-Promotion game -- learn how to get people buzzing about you;

We also help you put this all together into a Master Community Visibility Playbook for reaching your targeted customers locally. AND we give you lots of proven TEMPLATES for quickly implementing these strategies.

MONTH 4, Module 3 - Engagement ( 1 )

MODULE 3: ENGAGEMENT

Make Compelling Offers for Your Products and Services

In this module, you will discover how to engage with your prospective customers or clients and offer them the products and services you have that can improve their lives. (Traditionally this is called "selling" but you'll learn why "engagement" is better for today's savvy, suspicious world.). We help you to:

Clarify your PROMISE -- what you can do to change the lives of people;

Identify the BEST WAYS TO GET YOUR MESSAGE OUT (online and off) to the people most ready to buy from/hire you;

Develop your TOOLS for communicating your offer -- websites, brochures, elevator speech, scripts, workshops, etc., etc;

and

Develop your SYSTEMS for regular, consistent communication of your offer;

We also give you lots of proven, winning "sales" strategies that people are using RIGHT NOW to make offers.

Module 4 - Fulfillment ( 0 )

MODULE 4: FULFILLMENT

Develop a Method for Consistently Delivering Your Products & Services

In this module, you will develop a method for producing and delivering the life change you offer customers/clients -- in other words, your way of helping your clients win the games you are helping them play.

This "method" is what separates you from the pack and enables you to offer a WOW experience to clients, a "breakthrough" or "cutting-edge" transformative experience. We help you to:

Identify & refine YOUR DISTINCT METHOD of delivering the value you promise in your sales messages;

Identify ways to CONSTANTLY IMPROVE your products and services;

Figure out how to DO WHAT YOU DO WITH JOY and passion as an expression of who you truly are;

and

Make sure you are STAYING CLOSE TO YOUR CUSTOMERS so that you always know what their evolving needs are.

Module 5 - Orchestrate Your Business ( 0 )

MODULE 5: ORCHESTRATION

Organize and Harmonize Your Life and Your Business Activities and Team

In this module, you will develop ways to operate your business as much on autopilot as possible (traditionally this is called "management" but it's better to think of orchestration and systems.). We help you to:

Identify the KEY FACTORS FOR SUCCESS in your business. You can't do everything perfectly but you can do the important things perfectly and the rest can be done reasonably well;

Identify ways to SYSTEMATIZE the completion of those key factors/processes so you aren't fighting so many fires all the time and aren't so overwhelmed;

Develop your TOOLS for rapidly implementing your systems;

and

Regularly INNOVATE how you do what you do.

We also give you lots of proven, winning "business management" practices that WORK for super small businesses .

Module 6 - Create Wealth ( 0 )

MODULE 6: CREATE WEALTH

Accumulate Value; Invest in Community

In this module, you will discover how to ensure that your business generates enough cash flow to support the business, your desired lifestyle, and the needs of your community, church, and the world. We help you to:

Develop a PROFIT PLAN for maximizing the money you make;

Develop solid FINANCIAL SYSTEMS for managing your business finances;

BECOME COMFORTABLE CREATING WEALTH for yourself and the world;

and

Develop a GIVING BACK PLAN for investing in the causes you care about.

Main Menu: